Successful Tourism Web Sites <> How-to create or improve your web site to increase arrivals & sales ©2003
Web sites are a major part of the tourism marketing success strategy used by international tourism promoters: tourism boards, Associations, lodging, tour operators, etc. If your web site does not have these four primary elements clearly and quickly represented, you are missing opportunities and losing sales.
1. Creates a desire to use your tourism services, visit your destination or participate in your unique tourism option.
2. Clearly informs prospects of travel and service benefits, options, sites, nature/environment, safety and activities.
3. Answers questions and concerns a typical visitor may have.
4. Motivates prospects to contact you quickly (not your competitor) for more information, travel options and dates, answer questions and addresses concerns.
If your site achieves all these goals, then the prospects that have visited your site will be more excited, motivated, qualified, informed and much closer to visiting your country or giving you a booking.
This article is not about HTML web design or layout theory, but why the written word and consumer psychology is a prime factor in influencing arrivals and sales. Read on and get how-to strategies, specific examples and cutting edge resources to improve your tourism web site success.